sd express

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When pigs fly…

2007/11/05 @ 13:59

When Pigs Fly. Extraits:
If I filled my shiny new 160gb iPod up legally, buying each track online at the 99 cents price that the industry has determined, it would cost me about $32,226. How does that make sense?

Oink was not only an absolute paradise for music fans, but it was unquestionably the most complete and most efficient music distribution model the world has ever known. If the music industry had found a way to capitalize on the power, devotion, and innovation of its own fans the way Oink did, it would be thriving right now instead of withering. If intellectual property laws didn’t make Oink illegal, the site’s creator would be the new Steve Jobs right now. He would have revolutionized music distribution. Instead, he’s a criminal, simply for finding the best way to fill rising consumer demand.

For example, if a record company releases an album online but Wal-Mart won’t have the CD in their stores for another two months (because it needs to be manufactured), Wal-Mart gets mad. Who cares if Wal-Mart gets mad, you ask? Well, record companies do, because Wal-Mart is, both mysteriously and tragically, the largest music retailer in the world. That means they have power, and they can say “if you sell Britney Spears’ album online before we can sell it in our stores, we lose money.

The press release says: “This was not a case of friends sharing music for pleasure.” Wh - what?? That’s EXACTLY what it was! No one made any money on that site - there were no ads, no registration fees. The only currency was ratio - the amount you shared with other users - a brilliant way of turning “free” into a sort of booming mini-economy.

Radiohead was “experimenting,” releasing a low-quality MP3 version of an album only to punish the fans who paid for it by later releasing a full-quality CD version with extra tracks. According to Radiohead’s manager: “If we didn’t believe that when people hear the music they will want to buy the CD then we wouldn’t do what we are doing.”

Sur ce ladies and gents, HAPPY FUCKIN’ FREE SHARIN’!


écrit par s dans Musique, Consommation | rétrolien | signet del.icio.us | imprimer

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